HFLA helped a small business stay on track during the COVID-19 pandemic. 

DeLane Anthony-Loggins is an MBA graduate, licensed esthetician and the small business owner of The Wax Bar originally located in Woodmere Village.  She opened The Wax Bar and Beauty by LA at 25 years old. Through hard work, she has built her business to nearly 3,000 clients over 6 years.

In March when the COVID-19 pandemic hit and the state of Ohio mandated closures of “non-essential” businesses, including salons and spas, DeLane was forced to close. It could not have come at a worse time–she was in the middle of planning her salon’s expansion and relocation.  DeLane began the process of expanding her salon several years ago. The abrupt and indefinite closure of her business left her at a crossroads: should she move forward with her expansion plans or put her dream on hold? DeLane initially decided to put the move on hold.  Fortunately, a few weeks later, the landlord of the storefront where DeLane wanted to relocate the business sent her information on HFLA’s interest-free loan.

DeLane’s Small Business Emergency Loan allowed her to order PPE and supplies to prepare herself and her business for reopening. This interest-free loan also allowed her to move forward with her plans to move and expand her business.

“There’s always a silver-lining, even when you least expect it.  HFLA during the pandemic was my silver-lining.” – DeLane

DeLane is part of a group of extraordinary women, who through strength, resiliency, and resourcefulness, overcame obstacles and moved closer to achieving their dreams. HFLA is proud to have been a part of her journey as a resource that provided the support she needed at a pivotal point in her life. 

Hear her story.